Let's not forget the ad that put my personal favorite, Giuseppe Franco, on the map. I really like how he makes it crystal clear that he knows nothing about how it works, but endorses it anyway...because it does.
I also really enjoy how the ad sets it up to the point where Franco appears to have some kind of posh ass clientelle. Look who shows up...

http://www.youtube.com/watch?v=cX1viP3TkVA&feature=related
ReplyDeletedynamic inertia. it's science.